PR services in all areas of public relations

Corporate PR / Strategy

We do everything to ensure that your corporate message reaches the target groups relevant to you in exactly the way you want it to: From individual strategy consulting and creative concept development to the active implementation of the respective communication measures for the channels relevant to you. Our many years of excellent contacts with the trade and business press support the success, which we make measurable for you.

Today, Corporate Social Responsibility (CSR) is part of every responsible corporate policy geared towards sustainability. Communicating these measures is increasingly becoming an integral part of corporate communications – even in medium-sized companies. Together with you, we will develop an individual CSR concept that fits your company, your products and your industry perfectly and accompany its implementation in both the classic and the new media.

Our offer

  • Company positioning / agenda setting
  • Media relations (content creation, press conferences, interviews, road shows, etc.)
  • Social media management
  • Reputation management
  • CEO positioning
  • Marketing communication (newsletter, corporate publishing, road shows, etc.)
  • Internal communication
  • Crisis communication

Product PR

Our core offer for your sales promotion: Thanks to clearly defined brand messages, comprehensive technical information and the provision of the best possible test products, we tap into target groups and buyers for your product via the specific trade press. The media act as multipliers as they enjoy a high level of trust among readers. Our long-standing good contacts to the consumer and special interest press accompany this process to success, which we naturally make measurable for you.

Our offer

  • media relations (press releases, press conferences, etc.)
  • sales support in customer communication
  • product tests
  • organization of press meetings / press events
  • case studies
  • copywriting and placement of professional articles

Content / Storytelling

You have something to tell and we produce the content! Once your message has been defined and KPIs have been established, we create your individual content plan using all communication channels relevant to you. In doing so we know: Emotional stories are especially memorable. So are the associated brands. That’s why we create stories about your company, your service or your product that inspire both classic and new media. Your story is easy to find on the web and can be easily shared via social media like linked-in or twitter. A monitoring using jointly defined key performance indicators (KPIs) makes success measurable for you.

Our offer

  • trend/ theme mapping
  • storyline development
  • creation and implementation of the editorial schedules
  • cross channel: analogue & digital
  • social media integration / support
  • monitoring

Employer Branding

The shortage of skilled workers and trainees forces companies to position and present themselves as attractive employers. Especially small and medium-sized companies have a hard time in the fight for good employees. Together with you we develop the contents of your individual employer brand. Based on this, we create a comprehensive communication concept. With targeted measures in press and public relations you will reach your external target group. Just as important: Our action plan for your internal communication; because your employees are your brand ambassadors. Our many years of good contacts in the trade press accompany this process to success, which we naturally make measurable for you.

Our offer

  • support for the development of employee-relevant corporate values (guidelines)
  • evaluation of all existing HR-relevant corporate activities
  • support for online platforms for employer
  • conceptual work: strategy and measures
  • organization of events (live, online, hybrid)

Sucessful campaigns

Focused work creates top results

Communication, network & creativity - this is how our cooperation works

PR von Harsdorf is a high-performance communications agency with an excellent reputation and a carefully cultivated network. We have acquired our acknowledged expertise in the media landscape over the course of more than 30 years. The spectrum of our PR services covers the entire range of contemporary public relations – from strategic corporate and brand communication, target group-oriented content development, social media and classic media relations to crisis communication. We are also happy to contribute our many years of journalistic and entrepreneurial know-how to the planning and implementation of customer and employee magazines, newsletters and the creation and maintenance of our clients’ website content.

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Interested? Please feel free to call us. Phone +49-89-189087-330