1) Information on the collection of personal data and contact details of the person in charge
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about how we handle your personal data when you use our website. Personal data are all data with which you can be personally identified.
1.2 The person responsible for data processing on this website within the meaning of the German Data Protection Act (DSGVO) is PR von Harsdorf GmbH, Rindermarkt 7, 80331 Munich, Germany, Tel.: +49 89 – 18 90 87-330, E-Mail: firstname.lastname@example.org. The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.
2) Data collection when visiting our website
When using our website for informational purposes only, i.e. when you do not register or otherwise provide us with information, we only collect the data that your browser sends to our server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website:
Our visited website
Date and time of access
Amount of sent data in bytes
Source/reference from which you reached the page
Operating system used
IP address used (if necessary: in anonymized form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently if there are concrete indications of illegal use.
3) Contact us
Personal data is collected when contacting us (e.g. via contact form or e-mail). Which data is collected in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f DSGVO. If your contact is aimed at the conclusion of a contract, an additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO. Your data will be deleted after the final processing of your request. This is the case if it can be concluded from the circumstances that the matter in question has been finally clarified and provided that there are no legal obligations to retain data.
4) Use of your data for direct advertising
4.1 Registration for our e-mail newsletter
If you register for our e-mail newsletter, we will send you regular information about our offers. Your e-mail address is the only mandatory information for sending the newsletter. The indication of further possible data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will not send you an e-mail newsletter until you have expressly confirmed that you agree to receive the newsletter. We will then send you a confirmation e-mail asking you to confirm that you wish to receive future newsletters by clicking on a corresponding link.
By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 Par. 1 lit. a DSGVO. When you register for the newsletter, we save your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later date. The data collected by us when you register for the newsletter will be used exclusively for the purpose of advertising in the newsletter. You can unsubscribe from the newsletter at any time using the link provided for this purpose in the newsletter or by sending a message to the person responsible mentioned at the beginning. After you have cancelled your subscription, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this declaration.
4.2 Newsletter dispatch via CleverReach
Our e-mail newsletters are sent by the technical service provider CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany (“CleverReach”), to whom we will forward the data you provided during the newsletter registration. This disclosure is carried out in accordance with Art. 6 para. 1 lit. f DSGVO and serves our legitimate interest in the use of a promotionally effective, secure and user-friendly newsletter system. The data you enter to subscribe to the newsletter (e.g. e-mail address) will be stored on the CleverReach servers in Germany or Ireland.
CleverReach uses this information for sending and statistical evaluation of the newsletters on our behalf. For evaluation purposes, the e-mails sent contain so-called web beacons or tracking pixels, which are one-pixel image files stored on our website. This way it can be determined whether a newsletter message was opened and which links were clicked on, if applicable. Conversion tracking can also be used to analyze whether a previously defined action was performed after clicking on the link in the newsletter. Technical information is also collected (e.g. time of access, IP address, browser type and operating system). The data is only collected pseudonymously and is not linked to your other personal data, a direct personal reference is excluded. This data is used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.
If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
We have concluded a contract with CleverReach in which we commit CleverReach to protect our customers’ data and not to pass it on to third parties.
You can read more information about CleverReach’s data analysis here:
5) Web analysis services
Jetpack (formerly WordPress.com-Stats)
This offering uses the Jetpack web analytics service (formerly WordPress.com-Stats) operated by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110-4929, USA, using tracking technology from Quantcast Inc. 201 3rd St, Floor 2, San Francisco, CA 94103-3153, USA. With the help of Jetpack, pseudonymized visitor data is collected, evaluated and stored on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes in accordance with Art. 6 para. 1 lit. f DSGVO. Pseudonymized user profiles can be created and evaluated from this data for the same purpose. Jetpack uses so-called cookies, i.e. small text files which are stored locally in the cache of the visitor’s Internet browser. These cookies are used, among other things, to recognize the browser and thus enable a more precise determination of statistical data. The user’s IP address is part of the information collected, but is pseudonymized immediately after the collection and before it is saved in order to exclude the possibility of personal references.
The information generated by the cookie about your use of this website (including the pseudonymised IP address) is transferred to a server in the USA and stored there to protect the above-mentioned interests.
Automattic Inc. with headquarters in the USA is certified for the us-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
To opt-out of future collection and storage of your visitor information, you may obtain an opt-out cookie from Quantcast by clicking on the following link, which will prevent future collection and storage of your browser’s visitor information by Jetpack: https://www.quantcast.com/opt-out
The opt-out cookie is set by Quantcast.
6) Tools and Miscellaneous
Google Web Fonts
This site uses web fonts provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) for uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
For this purpose, the browser you use must connect to Google’s servers. This enables Google to know that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and attractive presentation of our online offers. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO. If your browser does not support Web Fonts, a standard font from your computer will be used.
Google LLC with headquarters in the USA is certified for the us-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
7) Rights of the data subject
7.1 The applicable data protection law grants you comprehensive data subject rights (rights of information and intervention) vis-à-vis the person responsible for processing your personal data, about which we inform you below:
Right to information in accordance with Art. 15 DSGVO: In particular, you have a right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right of rectification, cancellation, restriction of processing, opposition to processing, complaint to a supervisory authority, the origin of your data if it has not been collected from you by us, the existence of automated decision making including profiling and, if applicable, meaningful information on the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed of the guarantees provided under Art. 46 DPA when your data is transferred to third countries;
Right of rectification under art. 16 DPA: You have the right to have incorrect data concerning you corrected and/or incomplete data held by us completed without delay;
Right to deletion in accordance with Art. 17 DSGVO: You have the right to request the deletion of your personal data if the conditions of Art. 17 para. 1 DSGVO are met. However, this right does not exist in particular if the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfilment of a legal obligation, for reasons of public interest or for the assertion, exercise or defence of legal claims;
Right to limit processing in accordance with Art. 18 DSGVO: You have the right to demand the limitation of the processing of your personal data for as long as the accuracy of your data which you dispute is checked, if you refuse to delete your data because of unauthorized data processing and instead demand the limitation of the processing of your data, if you require your data for the assertion, exercise or defense of legal claims, after we no longer require this data after the purpose has been achieved, or if you have lodged an objection for reasons relating to your particular situation, as long as it has not yet been established whether our justified reasons outweigh the objection;
Right to information in accordance with Art. 19 DSGVO: If you have asserted the right to rectification, erasure or restriction of processing vis-à-vis the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification, erasure or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
Right to data transferability in accordance with Art. 20 DSGVO: You have the right to receive your personal data that you have provided us with in a structured, common and machine-readable format or to request that it be transferred to another responsible party, insofar as this is technically feasible;
Right to revoke consents granted in accordance with Art. 7 Para. 3 DSGVO: You have the right to revoke at any time with future effect any consent you have given to the processing of data. In the event of revocation, we will immediately delete the data concerned, unless further processing cannot be based on a legal basis for processing without consent. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until revocation;
right to appeal pursuant to Art. 77 DSGVO: If you believe that the processing of personal data relating to you is in breach of the DPA, you have the right – without prejudice to any other administrative or judicial remedy – to lodge a complaint with a supervisory authority, in particular in the Member State in which you are resident, your place of work or the place where the alleged breach occurs.
7.2 RIGHT OF OBJECTION
IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF INTERESTS DUE TO OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR SPECIAL SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WORTHY OF PROTECTION WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.
IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
8) Duration of storage of personal data
The duration of the storage of personal data is determined by the respective legal retention period (e.g. commercial and tax retention periods). After expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfilment or initiation of a contract and/or we have no legitimate interest in further storage.