task:
Microsoft wants to attract attention for a special IT security topic also outside the IT scene and within the financial, electronics and energy industry
tools:
PR von Harsdorf launches a story telling campaign, writing specialist articles for the industry media – each with a tailor-made hook for the target industry
result:
The articles are printed 1:1 across all industries, and Microsoft is pleased to see an increase in awareness of the security topic in the desired industries
