task:

The Haufe Group is to be positioned as an early adopter of digitalisation in medium-sized businesses.

tools:

PR von Harsdorf organises press events with the company management on site at the Freiburg headquarters as well as detailed interviews with the management and key journalists.

result:

Detailed, multi-page reports about the company appear in leading business media such as Manager Magazin, Brandeins, impulse, Süddeutsche Zeitung and e-commerce-magazin. They all position the Haufe Group as an innovative player & early adopter.