task:

STIHL wants to strengthen the awareness of its brand among graduates in relevant universities and colleges to attract qualified engineers as applicants

tools:

PR von Harsdorf contacts the career centers of the relevant universities and organizes the distribution of the STIHL magazine there. In addition, PR von Harsdorf launches interviews with HR managers on the subject of modern workplaces as well as tips for job interviews

result:

Interviews get published in well-known trade journals such as Elektronik, elektrotechnik or MM Maschinenmarkt, the STIHL magazine is available in over 50 career centers at universities