task The Haufe Group is to be positioned as an early adopter of digitalisation in medium-sized businesses.
tools PR von Harsdorf organises press events with the company management on site at the Freiburg headquarters as well as detailed interviews with the management and key journalists.
result: Detailed, multi-page reports about the company appear in leading business media such as Manager Magazin, Brandeins, impulse, Süddeutsche Zeitung and e-commerce-magazin. They all position the Haufe Group as an innovative player & early adopter.
