Elke von Harsdorf, agency founder and managing director of PR von Harsdorf, is a long-standing journalist and communications specialist. She has been working as an independent PR consultant for over two decades, focusing on the high tec and IT sector. She acquired her journalistic expertise at Vogel Verlag and Ziff Davis, amongst others. Here Elke developed several successful technology magazines and was responsible as editor-in-chief. Her USP has always been to present complicated technology topics in a way that readers can understand. Product PR and corporate communications are as much a part of Elke’s focus as strategy consulting, crisis communications and CEO/CIO positioning. Her clients not only appreciate her profound PR knowledge and her excellent contacts to the trade, industry and business media; they also benefit from her solid stress resistance and her ability to immediately overcome a possible crises.