task InFocus is launched in Germany with the aim of quickly gaining visibility in the ICT and healthcare trade press as well as in the general media

tools: PR von Harsdorf creates a multi-stage communication concept that includes both the product innovations and the company story and conducts intensive relationship building with the relevant journalists

result: InFocus very quickly achieves publicity and numerous publications. First in relevant trade and industry media – followed by high-circulation popular media such as bild online and FOCUS