task: The Haufe Group is to be positioned as an early adopter of digitalisation in medium-sized businesses. tools: PR von Harsdorf organises press events with the company management on site at the Freiburg headquarters as well as detailed interviews with the management and key journalists. result: Detailed, multi-page reports about the company appear in leading…
task: InFocus is launched in Germany with the aim of quickly gaining visibility in the ICT and healthcare trade press as well as in the general media tools: PR von Harsdorf creates a multi-stage communication concept that includes both the product innovations and the company story and conducts intensive relationship building with the relevant journalists…
task: STIHL wants to strengthen the awareness of its brand among graduates in relevant universities and colleges to attract qualified engineers as applicants tools: PR von Harsdorf contacts the career centers of the relevant universities and organizes the distribution of the STIHL magazine there. In addition, PR von Harsdorf launches interviews with HR managers on…
task: Microsoft wants to attract attention for a special IT security topic also outside the IT scene and within the financial, electronics and energy industry tools: PR von Harsdorf launches a story telling campaign, writing specialist articles for the industry media – each with a tailor-made hook for the target industry result: The articles are…
