Product PR
Product PR
Corporate PR
Project: The Haufe Group is to be positioned as an early adopter of digitization in medium-sized businesses.
PR von Harsdorf organizes press events with the company management on site at the Freiburg headquarters as well as detailed interviews with the management and key journalists.
Result:
We publish detailed, multi-page reports about the company in leading business media such as Manager Magazin, Brandeins, impulse, Süddeutsche Zeitung and e-commerce-magazin. They all position the Haufe Group as an innovative player & early adopter.
