Sucess Stories
Sucess Stories
Product PR
task: InFocus is launched in Germany with the aim of quickly gaining visibility in the ICT and healthcare trade press as well as in the general media tools: PR von Harsdorf creates a multi-stage communication concept that includes both the product innovations and the company story and conducts intensive relationship building with the relevant journalists…
HR PR
task: STIHL wants to strengthen the awareness of its brand among graduates in relevant universities and colleges to attract qualified engineers as applicants tools: PR von Harsdorf contacts the career centers of the relevant universities and organizes the distribution of the STIHL magazine there. In addition, PR von Harsdorf launches interviews with HR managers on…
Häflinger
With over 20 years of experience in technology and business journalism as well as PR, Häfliger Media Consulting offers companies a wide range of communication services – always oriented towards the sales goals of our clients.
The services offered range from strategy consulting, the preparation and placement of content tailored to the target group, the establishment of contacts with key representatives of the relevant target media, the conception and realization of customer magazines, newsletters, website texts, search engine optimization and social media PR to media coaching and employer branding.
Security
task: Microsoft wants to attract attention for a special IT security topic also outside the IT scene and within the financial, electronics and energy industry tools: PR von Harsdorf launches a story telling campaign, writing specialist articles for the industry media – each with a tailor-made hook for the target industry result: The articles are…
Online PR
task The cloud accounting solution lexoffice is to be made known online to the target groups of founders, self-employed and small entrepreneurs tools: Harsdorf PR relies on individual topic pitching of interviews as well as articles with relevant journalists and bloggers result: lexoffice achieves a high visibility and distribution rate in online media, blogs and…
DL Coaching
für Medientraining
Fourth Day
UK / France
Corporate Communication
Positioning of the company / Agenda Setting Media relations (press conferences, interviews, road shows, etc.) reputation management CEO Positioning Customer communication (newsletter, corporate publishing, road shows, etc.) Internal communication Crisis Communication
